House style of magazines

House style in magazines is the overall design and formatting guidelines that establish its identity and make it stand out and recognisable to the audience. This can vary from its overall design, detail, formatting or even style of writing - all resonating differently with the reader. House style in a magazine ensures consistent presentation, and almost sets a certain standard of presentation from things like spelling and punctuation. 

 Rolling Stone

‘Rolling stone’ is one of the most effective music magazine names in the industry. The font of the masthead is cursive to highlight its more organic and classic. It reflects the words itself as the style flows well and is almost movement based like a rolling stone. Also, the vibrant, deep red colour scheme makes the reader instantly be attracted to it and makes it more recognisable.

 Billboard

‘Billboards’ masthead is easily recognisable due to its unique yet simple house style. This magazine is highlighted at a younger audience which I think is shown well through the choice of playful font and colour scheme. Also, this style of font and colour really adds authenticity and recognisability to the magazine.

 NME

This bold yet simple and plain font that’s used indicated that the magazines target quite a mainstream and broad audience. Also, the vibrant red colour tells us that it wants to stand out and attract as many people as possible. The use of this ‘impact’ font also highlights the strength in the brand and conveys an effective statement.