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Showing posts from January, 2025

Analysis of existing market

Market growth - The music publishing market is expected to grow from $7.07 billion in 2023 to nearly $10.58 billion by 2030. This growth is due to the expansion of the music industry and the advertising sector, as well as the popularity of digital platforms for music consumption. Challenges - The music industry faces challenges such as the lack of clear ownership structures for streaming music and the complexities of integrating digital and traditional publishing models. Competition - The Competition and Markets Authority (CMA) report states that the three major labels and publishers have more control over how their intellectual property is exploited than independents.  Magazine sales - According to Press Gazette, magazine sales fell by 12.4% in 2023. This could potentially be from the mass audience moving away from physical copies of books and magazines, and more to online media as they find its easier and more accessible. Revenue - Magazines make money through circulation price, ...

Name + Image ideas

Name ideas - British Music Magazine, BMM. The reason I have thought of these 2 names, is because it fits the purpose and genre of magazine well, and also acts as a fairly catchy masthead that would resonate well with a younger target audience. The reason I thought of abbreviating my original name to ‘BMM’, is because I believe that if its only 3 letters, its much more appealing and simple yet affective, whilst still carrying over the purpose of the magazine. Coming up with image ideas: Front cover - I want a central image of a male holding some sort of instrument or musical ‘prop’. This guitar or instrument will be either red or blue, to stand out from the grey background and also stick with the theme of the UK and influencing patriotism. Also, for my background I am going to try and take a picture of some sort of cut-out collage of newspaper pieces that include or connote the UK, as I think this will make my Front cover stand out well compared to others. Contents - For the contents ...

Target audience

    My target audience for this music genre based magazine is going to be aimed at a more younger audience. I have decided this because I think I can use certain aspects and artists of the music genre to make beneficial and interesting for this age demographic. I will also make sure that the overall house style and photos etc will appeal and resonate well with this specific audience. It’s important to take into account what my magazines target audience are, as I can tailor it to their interests etc. Also this will help with what to advertise and even include in this magazine.